We have once again passed another Thanksgiving. As we slowly come out of our Tryptophan and pie-induced comas, it’s only natural to think, “what better way to work off those extra calories than to shop for some amazing deals”. As the first Monday after Thanksgiving is traditionally known as Cyber Monday, we thought we’d take a closer look at this online shopping day. Specifically, what changes are we seeing this year from year’s past.
According to a recent WSJ article, it looks like the search for online deals has ramped up around this turkey-induced holiday – and it’s not just on Cyber Monday! Early data from ComScore shows that consumers are getting started on their online holiday shopping right after the Thanksgiving dinner. In fact, Thanksgiving Day spending online increased 28 percent in the U.S. to $407 million.
WSJ comments that this shift to earlier shopping is a sign that e-tail is becoming mainstream. The early start to online shopping extended into Black Friday, too, which saw a 9 percent increase in online shopping, according to comScore.
Another article from TWICE also points out the results of a new survey from the Consumer Electronics Association (CEA) and Caravan. Not surprisingly, the survey has found that electronics were among the most popular items purchased this weekend. Additionally, their popularity had increased over last year. Among those who went shopping on Friday, 58 percent bought some type of consumer electronic product, up 4 percent from last year. These are just the beginning of the findings being reported from this survey. TWICE and The NPD Group will be providing a full report within a Black Friday webinar on Wednesday, December 8 at 2:00pm. EST.
Are electronic products on your mind for this holiday gifting season? Did you secure any solid deals on consumer gadgets and gizmos today or over the holiday weekend? Why do you think consumer electronics spending is on the rise this holiday season? Tell us here on our blog or company Facebook page.
We keep track of deals around the web that are black friday / cyber monday like at our @IOGEARDeals Twitter page. Be sure to follow to keep up to date on the latest deals.