How Do Companies Measure “Green” Success?

April 21st, 2010

Earth day is just around the corner, and as companies across the world jostle to prove their ‘green IQ', it's always useful to know how to separate the green pretenders from the genuine contenders. Living and learning green is a priority for us here at IOGEAR, and through this post and our actions, we hope to motivate everyone to contribute in some way towards a greener future. Green Policy While there's no benchmark to measure a company's green policy, it is a good starting point. Whether it's our own personal goals or at the corporate level, the first step towards green success is establishing high level goals that are attainable. For example, here at IOGEAR, we combine current innovations in environmental technology and apply them to our everyday business activities and products whenever possible. Our goal and philosophy is to enhance your day-to-day life by using IOGEAR products, while minimizing our eco-footprint. What is your green policy? Energy Conserved Conserving energy means reduced consumption of energy services and the replacement of non-renewable with renewable resources. Reduced consumption can be measured by taking a look at your energy bill, while using renewable energy can be measured by simply looking at the various energy sources you are currently using in relation to your energy consumption. At IOGEAR, we actively conserve energy through our technology and innovation. Our core product, the KVM Switch, reduces energy consumption by eliminating the use of multiple computer monitors. This year, IOGEAR is striving to achieve a 100% Energy Star or CEC compliance for all of our eligible products. Recycling Levels There are many things that can be recycled - some more obvious than others. Determine which items you will focus on recycling and measure how much of that item you actually recycled. For our part, IOGEAR's product packaging uses recyclable post-consumer paper materials. We are also transitioning from traditional ink to soy or vegetable based ink and we use eco-friendly corrugated cardboard material for product displays instead of non-recyclable plastic trays. Here are IOGEAR we want to make it easy for you to take that first step – and our latest green event is a great place to start! If you are in the neighborhood, join us April 22, 2010 on Earth Day in Orange County for our free electronics recycling drive. Water Conserved Saving water is something we all can do. If you need some ideas, check out the 100 ways to conserve water. As with energy conservation, you can measure your progress by taking a look at your water bill each month. Waste Reduction It may not be easy, depending upon your provider, to measure specifically how much waste you are producing; however, you can easily measure the amount of waste you recycle. Recycling is one of the best ways to help reduce waste and is a good place to start as you start to measure your ‘green good deeds'. Our priority is to use environmentally friendly materials whenever applicable. In our commitment to green business practices, IOGEAR continues to work with industry suppliers to research new ways to restrict the use of environmentally harmful materials in our products. Trees Planted In an effort to offset damage already done to our ecosystems through the removal of vast amounts of trees, many companies are making an effort to actively re-grow these resources. Measuring this initiative is as simple as counting the amount of trees planted. You can go one step further and measure how many trees survive over time, even if it's a rough estimate. We at IOGEAR have committed to planting one million trees around the globe through our Road to a Million Trees program. This commitment has resulted in over 228,000 trees planted since April 22, 2008 – truly something to celebrate! How are you “going green” in 2010? Do you have any particular action plans for Earth Day? We would love to hear your thoughts in the comments below, on Twitter or FaceBook. Don't forget to participate in our current Twitter contest where you have the opportunity to win green IOGEAR goodies simply by following us on Twitter.

About the Author



IOGEAR enjoys long walks on the beach and romantic getaways. While not traveling, IOGEAR enjoys a great game of shuffle board whilst playing the banjo.