Online vs. Brick and Mortar: Who has the Best Deals?

November 8th, 2011

As we near the holiday shopping season, retailers will soon start rolling out the deals in an effort to entice shoppers to spend their hard-earned dollars. With the emergence of the Internet, and the 24-hour shopping cycle it provides, we have much greater shopping flexibility than we did 10 years ago, but the questions remains: Where are the better deals, online or in the store? And where do people prefer to buy their technology? Source Well, if you trust The NPD Group analyst firm, their research shows that when it comes to tech purchases:
“56 percent of people read up on new TVs at retail websites, but only 19 percent follow through with an online purchase – the lowest number for all included CE. Online smartphone shoppers weren't too far off though, with 23 percent balking at the concept of purchasing a new phone online. Meanwhile, 52 percent of those buyers had looked up deals and other information on the web.”
So, based on this research, it looks like shoppers rely more heavily on the web for researching their prospective purchases than actually making them. Fair enough, but what if you want to compare prices and get the best deal on a wireless HTCP keyboard or computer to TV streaming kit? What's the best way to determine the best value available? For this task, the web has a clear advantage over brick and mortar stores since there are dedicated websites that can help you determine the best possible price for the exact product you need. Short of calling every Best Buy or Walmart in your area and asking for the best prices on a given product, the web is a far more efficient tool for determining value. One site that provides a robust price comparison platform is, which provides listings of the best online deals for many computer peripherals and products from tablets and printers to HDMI cables, adapters and motherboards. Of course, you can always buy direct from the manufacturer by visiting sites like our own, but it's really just a matter of convenience and how much research you're willing to put into it. The bottom line is, the holidays often bring out all sorts of deals. Cyber Monday, Black Thursday, free shipping, cash back on store credit cards and more are all used to motivate us as shoppers. And while these can sometimes motivate an impulse purchase, the best buy is always a well-researched one. Don't forget to check out our Twitter deals feed, which we update twice weekly with great IOGEAR deals.

About the Author



IOGEAR enjoys long walks on the beach and romantic getaways. While not traveling, IOGEAR enjoys a great game of shuffle board whilst playing the banjo.