To 3D or Not to 3D? That is the Question

May 8th, 2012

Following on the heels of the National Association of Broadcasters (NAB) conference, there was some discussion about 3D TVs. Is there enough consumer demand to warrant 3D TVs or is it just Hollywood and the CEA trying to push technology for technology sake? Source

A Word from James Cameron

In an interview with TechCrunch, James Cameron gave his perspective on the future of 3D TV. Cameron believes 3D is inevitable as the way we will view all entertainment, whether it's on a tablet, TV or the movie screen. He goes on to say that “the future of 3D will be defined by TV.” Cameron believes that 3D is now the “check the box” standard for new TV purchases, as a feature that they may not need right now, but might want in the future. “It's really not that big a deal anymore.”  Source

If You Build It, They Will Come

Cameron's words ring true, as you may have seen when visiting your nearest consumer electronics retailer – nearly all the TVs are 3D-ready or 3D-enabled. Electronics manufacturers and retailers are looking for that next big technology that will spur sales, whether that is the 3D TV or smart/connected TV. In addition to the popularity of 3D TVs, there are many consumer electronics accessories that can enhance the enjoyment of 3D technology, such as 3D glasses and streaming media kits, which help clean up the cords and converge all digital content together from the home movie library, allowing for convenient means to stream from your PC to TV and brings the Internet on TV experience to life. For instance, IOGEAR's Wireless 3D Digital Kit provides everything you need to easily convert your living room into a home theater – including wireless 3D audio/video transmitter and receiver, as well as an infrared pass-through for wireless control of your devices. The kit enables viewing of 3D content in multiple rooms, enabling streaming to two HDTVs. Source

Growth Potential for 3D TVs

Analyst are somewhat split on the subject of 3D TV – what will come first, the content or the technology? Although a recent Gartner study pointed to lack of 3D content as a cause for slowed growth with 3D TVs in 2011, a Mintel survey stated that the outlook for 3D TVs looks bright (source Gartner). While owned by just one in 20 survey respondents, more than one in 10 plan to purchase a 3D TV in the near future (source Mintel). One thing is true, more and more content continues to be slated for the future. 3D TVs are here and are in demand. Don't be left behind as the technology passes you by. What do you think will drive 3D TV adoption? The content or the technology? Let us know here on the blog, on Facebook or on Twitter. We look forward to your thoughts!



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IOGEAR enjoys long walks on the beach and romantic getaways. While not traveling, IOGEAR enjoys a great game of shuffle board whilst playing the banjo.