It's A Sign

June 20th, 2012

Take a moment to think about how many signs you walk past everyday. Like a glance at the bus stop sign or waiting for your number to be called at the DMV. We might overlook digital signage in our everyday lives; however, if you stop to consider what you're looking at, it's pretty remarkable to consider the technology that's behind delivering the messages advertisers want you to see. Source When you hear the term ‘digital signage', you might think of Times Square in New York or large stock tickers that wrap around buildings in the business district. But, large format displays aren't the only digital signage examples that are around us. Source Take, for example, major movie theaters. I went to catch a flick over the weekend and the concession menus were all digitized. Those displays of $8 hot dogs and $15 combos were lit up, animated and shown in all their overpriced glory. In fact, I couldn't remember a time when menus, and kiosks inside the theater weren't digital. It may look simple to display the prices of Bon Bon's, Sour Patch Kids and popcorn, but in reality, there are a lot of technical features behind those images. Consider that the screens need to be on 14+ hours a day, seven days a week. Cables need to be run and content needs to come from one or more sources. Source Last week IOGEAR displayed some of the equipment needed on the backend to run these types of digital signs. The trade show was called InfoComm and it was held in Las Vegas (a city that knows a thing or two about digital signage). IOGEAR displayed our wide assortment of switchers, splitters, extenders and wireless technology to complement the amazing displays produced by Samsung, LG, Epson and the myriad of other quality manufacturers. Our AV products and pro AV AVIOR Series can be used at bars, nightclubs, classrooms, office lobbies and nearly any place you need to display a message or stream content. IOGEAR's solutions are what allows the displays to shine. What I can tell you from attending the show, is that there are some exciting technologies down the pipeline from super thin and near bezel-less TV's to large flexible canvas' made from LED's and aimed at applying to curved surfaces. Commercial technology usually trickles down to consumer goods, so expect some cutting edge displays over the next couple years. Which cutting edge display technologies do you expect to become normal over the next few years? We would love to hear your thoughts here on the blog or on Facebook or Twitter.

About the Author



IOGEAR enjoys long walks on the beach and romantic getaways. While not traveling, IOGEAR enjoys a great game of shuffle board whilst playing the banjo.