When Thinking About Your Next CE Purchase, Don’t Forget the WAF!

August 23rd, 2012

Wikipedia defines the Wife Acceptance Factor (WAF) as:
design elements that increase the likelihood a wife will approve the purchase of expensive consumer electronics products such as high-fidelity loudspeakers, home theater systems and personal computers. Stylish, compact, unobtrusive forms and appealing colors are commonly considered WAF.”
You see the female influence playing a big role in how technology form factors are becoming more streamlined and visually pleasing: out with the big bulky computers with the towers that take up valuable surface space and in with the sleek tablets that you can tuck away. Gone are the box-like TVs in rigid entertainment centers, and say hello to the flat screen TVs that are mounted on the walls like a beautiful picture.
Recent data shows that women have definitely flexed their purchasing power, as well as influence the purchases of others in their household (i.e., WAF).

Products with a High WAF Rating

Products need to be aesthetically pleasing to the eye, easy-to-use, offer a great user experience and add value to our lives, without complicated set up and ugly cords sticking out. We have already mentioned several categories of products that have evolved primarily due to WAF, but let's take a closer look at one of the most common challenges with WAF technology -- how to cut the cords and hide the wires.
To address this issue, more electronics are incorporating wireless technology, such as the latest trend to take the TV wireless, enabling HD content to be streamed to TVs in different parts of the house. IOGEAR's Wireless HD 3D Kits can consolidate your HDMI A/V electronics, such as Blu-ray players, DVR / Cable boxes and or computer, so you can hide all those wires in your custom entertainment space.
Another way to increase your home's WAF rating and hide more cords is through a wireless port that can connect all your various electronics to create a home network that is accessible via Wi-Fi. The IOGEAR Universal 5-Port Wi-Fi N Ethernet Hub allows you to connect your multiple devices such as a Blu-ray player, HDTV, and game console to any Wireless-N network in your house. It is quick and easy to set up, and offers a better user experience with less Wi-Fi dead zones– all great contributing elements to the WAF.
So, before you go and purchase your next home theater system or computer, make sure you are considering what may be easily approved by your significant other (SOAF).
What is your experience with WAF in your household? Let us know your thoughts at Facebook or on Twitter. We can't wait to hear your own tips and tricks.



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IOGEAR enjoys long walks on the beach and romantic getaways. While not traveling, IOGEAR enjoys a great game of shuffle board whilst playing the banjo.