IOGEAR Blog - Author: Ruben Lugo


Ruben Lugo

Ruben Lugo

Ruben is a product marketer with over 17 years of experience and has been with IOGEAR since 2008. Ruben enjoys science, technology, movies, music, martial arts and much more. He also has a wealth of useless knowledge, such as movie quotes - Minus 2 plus 2, fill the hole… (what movie?)

Time, Technology or Lazy - Changing the Way We Interact

In today's world of "being social", we've evolved into more of an interpersonal digital social communication with those around us. If we think back, before personal technology we walked around and greeted people with a hello, had small chats with those around us, road our bikes and went to play with someone. We'd play in the back yard, front yard, go to the park or to another friend's house because they just got something new to play with. It was a time of being creative / constructive with our hands and feet; giving us the need to use our brains and apply ourselves while being outdoors with something tangible. It opened up a world of creativity, personal / social skills and real world character building activities for each of us.


Mobile Device Ecosystem Security

Convenient

Per a previous blog I wrote Battle of the Smartphones a part of the buying decision is Ecosystem as it provides a simple and convenient way of managing all of your content, from audio, video and photos from one single source; a central hub station if you will. The proprietor of this ecosystem provides a platform in which distributes content to millions of people worldwide and allows the user and their multiple devices a wide range of selections / choices of content per the users desire.


Smoked BBQ Wireless HDTV

BBQ Weekend

Smoked BBQ is some of the best tasting BBQ out there, from brisket, tri-tip, pulled pork and the infamous ribs that everyone loves. If you're like me, going out to your favorite BBQ place with friends and family is always fun, but nothing beats homemade BBQ. As some of you know, when running a low and slow, we're looking at a minimum of 4 to 12 hours, depending on what you're smoking on the grill. The question everyone asks is, how can you sit out there for so long, don't you get bored; how do you have the patience? Then they say, let me know when it's ready I'll show up to start eating. Well, here's a trick you can use on your next early morning Smoke BBQ weekend to get everyone to hang out with you and make a great day of sharing the joys of making smoked BBQ.

Check List to Running Low and Slow

When getting ready to smoke for some ribs for 6 hours, there are a few things one always has to prepare for a check list.


Battle of the Smartphones

Once again, we have the battle of the smartphones, where we have the top 2 brands selling pretty much the same device. The differentiating factors / the things in the balance which we use to make our "educated decisions" can be summed up into 3 categories.

  1. Brand partisan – You either love them or hate them.
    • Love them: Yes, there are a lot of people who buy the product solely based on the brand as it's perceived to be "the cool in thing to have" and provide a certain level of "status". This isn't usually the most informed choice, but it does suit the need for most general users.
    • Hate them: Where one will never buy the device solely based on the fact of its brand. There are a lot of people who do not follow the trend and will purposefully buy the competing product to have their own sense of "individuality" and "status".
  2. Ecosystem – The concept of having everything provided by a single source and building their music, video and media lifestyle around it. It provides a sense of convenience, stemming from comfort and simplicity; which can also make switching to a different brand a difficult choice. This also includes owning the multiple devices, such as tablets or other music players of the same brand.
  3. The specs – This is the actual performance of the device along with its features and capabilities to fit or expand on your needs. This is when a person compares the 2 smartphones side by side and makes a decision based on a few factors:
    • How fast is it?
    • How big or small is the screen?
    • How much internal memory (storage) does it have, can I expand the storage?
    • What connection options does it come with? (USB, HDMI, Lightning, Micro USB, SD Card slot)
    • What features, apps or capabilities does it have / come with it?
    • How long does the battery last?
    • Will it play all my music and movie files?
    • And then finally the golden question, "How much will all this cost me?"

Transparent LCD Displays - The Beginning

A glimpse into the future of advertising was seen in the Tom Cruise Sci-Fi movie, Minority Report. This demonstrated the future of possibilities that we're now starting to see make way in today's world.