IOGEAR Bites Away at Bluetooth Confusion [06-02-2003]
IOGEAR, a leading Bluetooth connectivity and peripheral manufacturer, has launched a jargon-free guide to help consumers better understand the basics behind Bluetooth technology. The free guide is available online at www.iogear.com.
IOGEAR’s guide eliminates any Bluetooth confusion by answering questions such as ‘what can I do with Bluetooth’ to ‘how do I Bluetooth-enable my cell phone’. It discusses which products are compatible and the security issues surrounding Bluetooth.
The guide is aimed at a variety of end-users who own Bluetooth products, but are uncertain how to use the technology to their benefit. Research from In-Stat/MDR, reveals that only 45% of early adopters and high-end consumers are familiar with Bluetooth technology, while less than 10% of the general public knows of the wireless standard .
With over 200,000 global Bluetooth access point products expected to be shipping by 2006 , consumers need to understand how this wireless technology can simplify their daily lives.
“The purpose of IOGEAR’s guide is to help consumers get a better grasp of how this standard works and why they would want to use it,” said Miranda Su, vice president of sales & marketing at IOGEAR, Inc. “There are thousands of Bluetooth-enabled device owners who are not using the technology to their benefit. IOGEAR wants to make it simple for them to wirelessly synch and access all their information through one device,” added Su.
For further information on any of IOGEAR’s Bluetooth products, please visit www.iogear.com. Those who have specific questions can also call the company’s toll free customer service number at 866-9-IOGEAR.
